You wish to safeguard your heart.
One reason to consider the natural-food aisle: Pantry staples such as crackers and peanut butter often contain hydrogenated fats and oils, which extend their shelf life but cause a cholesterol accumulation in your arteries that may lead to heart disease. Some products labeled "all natural" either are created with healthier nionounsaturated oils or contain no added fats, so check the component list. These goods are increasing in popularity with buyers. Sales grew by 10 percent from 2007 to 2008, achieving $12.9 billion, The Nutrition Business Journal reports.
You care about fair commerce issues.
Here's a good way to accomplish good: Buy coffees and teas that truly better the lives of those who produce them, even if it means paying a little bit more. "Many people will spend more on these items to safeguard their environment," says Bonnie Taub-Dix, RD, author of Read It Before You Eat It (Plume, 2010). Look for labels that say "fair trade certified" to ensure that workers have livable conditions and fair pay. Also, buying "shade-grown" coffee assures that this area where the beans are grown offers a safe environment for birds and wildlife.
You have dietary concerns.
If you're one of the millions of Us citizens with food allergies or sensitivities, the natural-food aisle may provide what you need. "It's a one-stop shop for these consumers," says Carrie Taylor, an RD in Springfield, Massachusetts. For instance, those with gluten intolerance can purchase cereal and pasta made out of gluten-free grains and flours. Cutting back on sugar? You'll find no-sugar-added applesauce and jams here, too. One caveat: These snacks aren't calorie-free, so enjoy in moderation.
Products branded "certified organic" are regulated by the U.S. Department of Agriculture and produced within a strict list of guidelines. However the agency does not regulate most "natural" products, and that's why many consumer advocacy groups consider the term meaningless to weight loss.